Bloom is a branding extension project developed during an internship at That design studio. The studio was in the process of redesigning the brand, with an existing logo and color palette already in place.

Within this framework, the focus of the project was to expand the visual language by creating a series of expressive flower illustrations that stayed true to the established colors and overall tone of the brand. These illustrations were designed in a specific, consistent style so they could be applied across various brand touchpoints, helping Bloom feel cohesive, recognisable, and visually rich in every context.